AI Insights · Timothy · April 2022
Top 5 Play Pass Games on iOS in the US in Q1 2022
Discover the performance trends of the top 5 Play Pass games on iOS in the US during Q1 2022, including metrics on downloads, revenue, and active users.
In Q1 2022, the top 5 Play Pass games on iOS in the United States showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each of these popular apps.
Disney Coloring World from StoryToys Limited saw a peak in weekly revenue at approximately $101K in early January, followed by a dip and a subsequent rise to around $92K by the end of February. Weekly downloads fluctuated, starting from 50.9K in the first week of January and gradually declining to 19.8K by the end of March. Active users also showed a downward trend, decreasing from 80K at the beginning of January to 57.7K by the end of March.
Pixel Art － Color by Number by Easybrain Ltd maintained relatively stable weekly revenue, averaging around $39K to $44K throughout the quarter. Downloads peaked at 37.4K in late December and then settled between 17.3K and 28K over the subsequent weeks. Active users remained robust, with numbers hovering around 370K to 413K during the quarter.
LEGO® DUPLO® WORLD, also from StoryToys Limited, experienced a notable increase in weekly revenue, reaching a peak of $44.2K in early March. Weekly downloads were stable, ranging from 9.1K to 13.2K across the quarter. Active users saw a slight decrease from 25.6K at the start of the year to around 21.1K by the end of March.
Hungry Shark Evolution by Ubisoft saw a steady rise in revenue, peaking at $41.4K in mid-March. Downloads were strong, starting at 31.1K in late December and peaking at 40.7K in late March. Active users increased from 148K to approximately 173K over the quarter, indicating growing engagement.
Flow Free from Big Duck Games LLC showed consistent revenue, averaging around $20K per week. Downloads began at 97.4K in late December and gradually decreased to about 64.4K by the end of March. However, active users displayed growth, reaching a peak of over 2M in late March, suggesting strong user retention and engagement.
These insights, derived from Sensor Tower data, offer a comprehensive view of the performance of top Play Pass games on iOS in the US for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.
